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Amazon has just announced its third sale of the year: Prime Big Deals Day 2026. The online giant’s annual autumn event warms shoppers up to Black Friday, with offers across beauty, tech, appliances and books.
As a shopping editor who’s covered Amazon’s sale for six years, I can confirm it’s second only to Black Friday for covetable offers. Think generous savings on the Dyson Airwrap, money off Apple’s Airpods , and rare deals on a Kindle ereaders.
Amazon’s Prime Big Deals Day is the sale to bookmark if you’re thinking of making a big purchase. Previous sales have delivered some of the year's strongest savings on big brand names such as Oura or Sony, alongside discounts on Amazon’s own products (Kindles, Fire TV’s and more), Ring video doorbells, dehumidifiers and mascaras.
Original reporting by Evening Standard. Read at the publisher